Most Popular Marketing Tool?

Recently, I was asked what the most popular marketing tool around was. I thought of it for a minute and although Facebook and Google Adwords were the first two to pop in my head, I quickly fell back on the very simple, common, old-fashioned.... business card.

It's true, every business has at one point in time had a business card made. After the idea needed to create a business and generate revenue, the second most thought-of business concern seems to be the business card. People think they have to have business cards made as soon as they start their business.

Business cards are indeed an easy way to spread the word about your business, while other marketing tools such as the online marketing tools mentioned above, are not so easy to set up.

Business cards range in size, colors, prices and texture and can be done in very little time.

Obviously, as a printing company, www.smartresolution.com offers business cards that can be personalized online or designed on a computer and uploaded when finished.

Business cards have been and remain, in my eyes, the most popular marketing tool used worldwide today. Not everyone can create effective ads or design an efficient website but everyone can certainly order business cards.

As a new business owner, we strongly suggest that you think of a corporate identity. It should be the symbol that best represents you. Once defined, your corporate identity should portray your vision and be noticeable on all your marketing tools, starting with your business cards, website and brochures, all the way down to how each customer is treated.